Work With Us

Head of Content Marketing

What can you expect?

Be a part of the new wave of life-changing active experiences and get to work (and sometimes travel) with some of the awesome adventurous people on earth.

Who are we looking for?

We are seeking a talented and driven Content Strategist to join our dynamic marketing team. As a Content Strategist, you will play a key role in developing and executing content strategies to engage our target audience and drive brand awareness. You will be responsible for creating high-quality, engaging content across various platforms and channels to attract and retain customers. Your creativity, strategic thinking, and exceptional writing skills will be instrumental in successfully promoting our brand and achieving our marketing goals.

Characteristics

• Passion for Cycling
• Excellent Writing Skills
• Strategic Thinker
• Creativity
• Strong Communication Skills
• Analytical Mindset
• Leadership and Collaboration
• Adaptability
• Results-Driven
• Attention to Detail
• Organizational and Time Management Skills

What are your responsibilities?

Content Strategy and Creation:

• Develop and execute content strategies aligned with overall marketing objectives.
• Research and understand target audience personas, their needs, and content preferences.
• Create compelling and engaging content, including blog articles, social media posts, videos, infographics, case studies, whitepapers, and other formats.
• Ensure content is optimized for search engines (SEO) and relevant keywords.

Content Distribution and Promotion:

• Implement content distribution plans to maximize reach and engagement.
• Leverage various channels, including social media, email marketing, content partnerships, and influencer collaborations.
• Monitor and analyze content performance metrics, making data-driven adjustments as needed.

Research and Analysis:

• Stay updated on industry trends, competitors, and best practices in content marketing.
• Conduct research to gather insights and data to inform content decisions.
• Analyze audience behavior and engagement metrics to identify opportunities for improvement.

Collaboration and Coordination:

• Collaborate with internal teams, including marketing, sales, and product, to align content with brand messaging and business objectives.
• Work closely with designers, developers, and other content creators to ensure content is visually appealing and meets brand standards.
• Coordinate content creation schedules, ensuring timely delivery of assets.

Brand Voice and Consistency:

• Maintain brand voice and tone across all content channels and platforms.
• Ensure consistency in messaging, storytelling, and brand positioning.

Eligibility

• Bachelor's degree in marketing, communications, journalism, or a related field (or equivalent experience).
• Proven experience of 2-3 years as a content strategist or a similar role.
• Exceptional writing and editing skills, with a keen eye for detail and accuracy.
• Strong understanding of content marketing principles, strategies, and tactics.
• Proficiency in content management systems (CMS), SEO tools, and analytics platforms.
• Familiarity with social media platforms and their role in content distribution.
• Ability to conduct research and analyze data to inform content decisions.
• Excellent communication and collaboration skills.
• Creative mindset with the ability to think strategically.
• Strong organizational and time management skills, with the ability to meet deadlines.
• Passion for cycling and knowledge of the cycling holiday industry is a plus.

Salary

• as per market standards (full-time)

Location

• Work from home

If you are a creative and strategic thinker with a passion for content marketing, we would love to hear from you. Join our team and help us drive our brand's success through exceptional content creation and promotion.

To apply, please submit your resume, cover letter, and any relevant portfolio or samples of your work.

Please write us at contact@artofbicycletrips.com

Head of Marketing

What can you expect?

Be a part of the new wave of life-changing active experiences and get to work (and sometimes travel) with some of the awesome adventurous people on earth.

Who are we looking for?

As the Head of Marketing, you will be responsible for leading and overseeing all marketing efforts to drive brand awareness, customer acquisition, and revenue growth. Your primary goal will be to develop and execute a comprehensive marketing strategy that aligns with the company's overall objectives and effectively engages our target audience. You will lead a team of marketing professionals and collaborate with cross-functional teams to achieve marketing and business goals.

Characteristics

• Passion for Cycling
• Strategic Thinker
• Creativity
• Strong Communication Skills
• Analytical Mindset
• Leadership and Collaboration
• Adaptability
• Results-Driven
• Attention to Detail
• Organizational and Time Management Skills

What are your responsibilities?

• Develop and execute comprehensive marketing plans to increase brand awareness and drive customer acquisition and engagement.
• Create and manage integrated marketing campaigns across various channels, including digital advertising, social media, email marketing, content marketing, and traditional marketing.
• Conduct market research and analyze customer insights to identify target audiences, market trends, and competitor strategies.
• Drive customer engagement through email marketing and virtual theme-based events.
• Collaborate with the sales team to develop effective sales and promotional materials that align with marketing initiatives.
• Monitor and analyze campaign performance metrics, such as website traffic, conversion rates, and customer engagement, and make data-driven recommendations for optimization.
• Manage the company's online presence, including website content, search engine optimization (SEO), and social media platforms, to enhance brand visibility and drive organic traffic.
• Utilize web analytics tools to track user behavior, user experience (UX), and conversion funnels, and implement strategies to enhance website usability and user engagement.
• Product development and distribution: Using consumer insights and research to develop experiences, products, pricing, distribution, communication and go-to-market strategy.
• Collaborate with cross-functional teams, including product development, customer service, and operations, to align marketing strategies with business objectives and ensure consistent brand messaging.
• Monitor marketing budgets, allocate resources effectively, and provide regular reports on marketing performance to senior management.

Eligibility

• Proven 2-5 years of experience as a Marketing Manager or in a similar role, preferably in the travel or tourism industry.
• Strong understanding of marketing principles, market research techniques, and consumer behavior.
• In-depth knowledge of digital marketing channels and strategies, including SEO, SEM, social media marketing, and email marketing.
• Proficient in using marketing analytics tools to track campaign performance and measure ROI.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate marketing messages.
• Creative thinking and problem-solving abilities to develop innovative marketing campaigns.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Experience in managing external agencies and vendor relationships.
• Passion for cycling and knowledge of the cycling holiday industry is a plus.

Salary

• INR 18-24 lakhs (mix of cash, incentive and ESOP)

Please write us at contact@artofbicycletrips.com telling us more about you and why you think you’d make a great ABT ambassador.