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A brief history of Art of Bicycle Trips (or how it began)
By Pankaj Mangal •
I was curious. I love startup stories and the inspiration behind them. I know Art of Bicycle Trips has been in existence since 2011 organizing many cycling tours in Asia. So, it was but natural to probe Pankaj a bit and satiate my curious soul on how Art of Bicycle Trips actually began. What followed was a Q&A with Pankaj Mangal and rediscovering old images. Here is the excerpt.
Q. What was your aha moment that led to the beginning of ABT? And what followed next?
Around 10 years back, I went on a bicycle ride with a couple of friends from Bangalore to Kaveri Fishing Camp. I was more into motorbiking but one of my friends who came from Sweden insisted we do a cycling trip. We zeroed down on Kaveri Fishing Camp and along the way, we sat down under the statue of Mahatma Gandhi. I felt cycling was the only way to see the world. It slows you down and allows you to see the world at the right pace. You could stop and appreciate the surroundings, converse with the locals and take a detour. More than that it also brings alive your five senses. So, while sitting under the statue I realized there is something in this and that was my aha moment.
After the trip, I came back to Bangalore and was still thinking about it. I researched cycling and how it could be combined with traveling. As a part of my research, I came across the concept of “cycling holidays” which is well-known in the European market. I went on researching for a while and finally when I felt ready, I decided to launch a cycling holiday in India.
Q. What were the biggest challenges you faced on the ground?
It was not easy to make people believe it was possible in India. Cycling was thought of as a utility in India and not something out of choice. Why ride a cycle when you can drive a car? Secondly, people thought the whole of India is as chaotic as the cities and hence it is not safe to go on a cycling tour. However, we all know it’s quite safe to ride around the countryside. It is actually safer to ride a cycle than a motorbike in cities. So perhaps the biggest challenges have been those around mindsets.
Q. Was it easy to leave your well-defined career and become an entrepreneur?
I was not the sort of a guy who would confine from a nine to five pm job. Travelling was always my hobby. And I got into cycling. So it was easy to visualize this is the life I wanted to live for myself. Once I knew how clear my mind was to put myself into this unknown journey, it was quite a straightforward decision to leave the job and start this.
Q. Has the growth been organic? Though you operate in many countries you did n’t scale up through funding?
I completed my business studies and was paying my education loan, so I didn’t have any disposable income in my bank. Post my aha moment and research, I knew this was what I wanted to do. One fine day I just went and bought seven bikes through my credit card. After that things moved pretty well with cycling tours, and we grew the company organically. Apart from me buying the initial set of bikes, everything came through the business itself.
For the initial number of years, we were confined to India. We had by now built a strong customer base and through them, we could now launch in other countries. The first country was Sri Lanka and then it followed with South East Asia.
Q. One of the biggest strengths of ABT I have seen is its community. It is rare to see such a strong base of folks who like organisation. Please tell us a bit more about it?
A strong community can only be built with time. I am a firm believer in that. It also teaches you a lot of things. You might have a competition coming your way, and they may do a lot of things. But fundamentally If you always have a good product it always sells by itself. Once that happens you will always get loyal customers no matter how big the competition is. They will always stay with you.
Q. Do you still remember your first customer? What was it like?
Yes, Indeed I do remember. The first customer we got was from a bike festival we organized in Bangalore. They were two friends. One of them was from Canada and the other person’s name was Fenny. They took the Victorian Bangalore Safari. It was a three-hour tour built around the heritage of the city.
Q.What are the ingredients of a great cycling tour?
Excellent bikes, rolling terrain, during cycling breaks – tea or coffee with cake, No hurry to reach a destination. Cycling tours in Asia is also about meeting people along the way and get into casual conversations during tea breaks and learn more about their life.